Ever walked into a store, picked something up, and put it back, thinking, “Maybe later”? Then, everywhere you go, you keep seeing ads for that very thing. You start wondering

A lot of businesses throw ads out there, hoping to hit the right people, but let’s be real, hope isn’t exactly a winning strategy. The secret to success is targeting,

Let me tell you a story about how I royally messed up my Facebook ads. I was pumped, thinking I’d crack the Facebook code and watch the sales roll in.

Imagine this: it’s 3 a.m., and while you’re fast asleep, your business is buzzing with activity. Orders are being placed, customers are getting answers, appointments are being scheduled, and queries